Brand Safety

All of the ads on WeAre8 are delivered OTT (over the top) on their own unique link,  therefore are run independently so there is no risk of ads appearing next to unwanted content. Video ads are 100% in view and brands are only charged for a completed view once our users (known as 8Citizens) have watched the video AND answered the relevant questions at the end of the video (8Citizens are only rewarded with payments into their wallet at this point too).

On the 8Stage, only verified creators can post original content and we have a moderation team that curates all of the content.

In terms of preventing fraud, as well as being audited by PWC, we have 3 main mechanisms:

1) Multi-step consumer journey with multiple layers of verification (age, email, phone number, PayPal account alignment, 30 day payment term, user redeems funds).

2) Verification that the person is not a bot (unique email, unique mobile phone number verified by SMS, IP location, Paypal account, if they are an EE customer there will be an eligibility check, Captcha human verification during onboarding and then monthly, integration of free text questions after video ads.

3) Preventing people from creating multiple accounts (unique mobile number matched to email matched to PayPal, IP locations and checks that there is no sudden or unexpected growth in particular postcodes).

Advertising Guidelines

Prohibited Products or Services
Please note that the list may vary from time to time in accordance with local laws. Ads promoting the following products or services are prohibited:

Cigarettes and Tobacco products - Cigarettes, cigars, tobacco, e-cigarettes, and other related products and services.

products and services - Ads that depict or encourage the use of illegal drugs, drug paraphernalia, recreational drugs, prescription drugs, drugs, or weight loss/management supplements (including fat burning pills, appetite suppressants, weight loss/detox teas or lollipops)

- Use of dangerous weapons, including guns, explosives, knives, swords and other objects that are designed to cause harm to individuals.

Police and military

- Including online gambling, casinos, sports betting, promoting fantasy, bingo, lotteries, or other gambling related content.

Sexual products
and services - Adult entertainment and paraphernalia including pornography, sex toys, lubricants, and fetish costumes.

Political ads
- Ads must not reference, promote, or oppose a candidate for public office, current or former political leader, political party, or political organisation. They must not contain content that advocates a stance (for or against) on a local, state, or federal issue of public importance in order to influence a political outcome.

Counterfeit goods.

Products and services that enable dishonest behaviour - Products that may infringe upon individual privacy, products that may steal other people's personal information, products that may infringe upon a third party's properties, products that may steal other people's properties, or products or services assisting with falsification.

Age restricted ads
- products or services that are specifically intended for or appeal to children including toys, games, apps, and clothing. Advertisements marketed specifically toward children, even if the product may be for a general audience, are also prohibited.

Animals- Buying or selling animals, live animals, livestock, and pets. Animal body parts/products from Rhino, Orangutan, Elephant, endangered or threatened animals including but not limited to organs, horns, ivory, bone, skin, fur, wool, leather, or teeth.

Products for animals (toys, clothes, collars, cages, food, etc).
Pet services such as dog walking, pet care, pet cafes, pet grooming, training, etc.
Advertising content related to the adoption of animals is permitted for NGOs, NPOs, and stray animal shelters (no adoption services to be promoted for high breed pets or any invitation to join into mix-breeding of pets).

Financial services - promoting single securities or other tradable financial assets, bail bonds, debt assistance programs, get rich quick schemes, pyramid schemes (including non-financial pyramid schemes) and multi-level marketing, penny auctions, binary options, cryptocurrency wallets, unaccredited digital banks that perform any traditional bank-like function, cryptocurrency credit or debit cards, initial coin offerings, token sales, or other means of promotion or advertisement of individual digital currencies or tokens.

Other prohibited products or services - International brides, hazardous chemical products, trading of human organs and transplants, abortion, services of prenatal sex determination, HIV testing kits, protected wildlife and wild flora, funeral services.

Restricted Products or Services
The following list includes products or services that WeAre8 may allow at its discretion if the qualification and content complies with all applicable laws, rules and regulations. Please note that this list may vary. The advertiser is responsible for the content of its advertisements and the products or services advertised. Possession of a licence does not automatically mean that the promoted service/product will immediately be accepted, and all ads will still be subject to our ad review process. To understand policies for the ad review process, please refer to our general info page.

Financial Services - Ads must comply with applicable laws, regulations, licensing obligations, and industry requirements. For all ads within this category, we may ask for disclosures and evidence from appropriate regulators and/or third-party accreditations or certifications. Ads may only target people aged 18+ and must include proper disclaimers.

Food and Drinks - Ads promoting foods or drinks which are classed as high in fat, salt or sugar (HFSS), as identified using nutrient profiling, may be subject to restrictions. Ads may only target people aged 18+ and must include proper disclaimers.

Pharmaceuticals, Healthcare, Medicines - Ads for pharmaceuticals, healthcare, and medicines must target people aged 18+ and comply with local laws of the target country. Ads promoting over-the-counter drugs must be approved by the regional regulating authority and may not contain misleading or inaccurate claims. We do allow advertisements for brick and mortar pharmacies and online pharmacies that are certified by a third-party licensing organisation such as the GPhC or regional equivalent. Proof of licensing may be necessary for approval.

Weapons - Use of dangerous weapons, including guns, explosives, knives, swords and other objects that are designed to cause harm to individuals.

Ads for condoms must not focus on sexual pleasure or be overtly sexual in nature. Ads for condoms should not include a call to action e.g. "you should have sex now".

Dating Applications or Services - Ads that promote dating applications or services must target people aged 18+. Such ads must not be overtly sexual or reference transactional companionship or cheating. Dating ads should not be sexually suggestive in nature (e.g. focusing on bodies, sexual language or innuendo, etc.)

Media and Entertainment - Ads that promote films, TV shows, or games must not contain profanity and crude language, sexually suggestive language or images, graphic violence, or drug use, and must be targeted at the appropriate age group.