What is the 8Pixel?
The 8Pixel is a piece of code that you can place on your website to track action and activity of WeAre8 citizens after they have watched a brand video via our platform.
The data collected by the pixel is used by our platform for reporting back to you, to help you better optimise your campaign delivery, effectiveness and for retargeting.
How does the 8Pixel work?
The 8Pixel measures a range of actions that directly tie back to business goals like driving product views, leads, subscriptions, or purchases.
Having an 8Pixel set up allows you to track customer events; so after a person has watched a brand video via our platform, and takes action, the 8Pixel tracks that event and allows you to attribute your brand video to their actions. As the 8Pixel measures more conversion events, WeAre8 learns more about the types of people who are most likely to take similar actions with your brand, allowing you to unlock conversion optimisation for your campaigns.
What data does the 8Pixel collect?
The 8Pixel collects information available in all standard web browsers like Chrome, Safari etc. More particularly the information collected includes:
- Ad & Event information: Information about the specific event that was triggered after the customer first lands on your destination url (PageViews, Purchases, Subscriptions/Sign Ups).
- Timestamp: The specific time that the pixel event was fired. This is used to determine when website actions took place, like when a page was viewed, when a product was purchased, etc.
- IP Address: Used to determine the geographic location of an event.
- User info: Used to determine the device make, model, operating system and browser information.
Technical Requirements
Access to your website code base is required as you will need to manually add the pixel code directly in your website. You will also need an activated SAM-i account with the 8Pixel ID generated specifically for you. You can find more detailed implementation instructions below.
Additionally, cookies must be enabled as whenever a customer visits your website after watching a brand video, a cookie will be placed in their browser.
Please find the WeAre8 cookie policy here.
Please find the WeAre8 privacy policy here.
8Pixel Set up page
Implementation instructions
https://sponsorhub-uat.test.aws.the8app.com/settings/8pixel-documentation
Campaign Set-Up
Campaign Objective > Traffic
You can use the 8Pixel to track visits to your website. You will find more information at a later step. Read more about the pixel in the documentation page.
Campaign Objective > Conversions
You can use the 8Pixel to track visits and specific user actions on your website. You will find more information at a later step.
Read more about the pixel in the documentation page
