WeAre8 Advertising Policies apply to all WeAre8 paid advertising campaigns. Advertisers on WeAre8 are responsible for their ads complying with all applicable laws and regulations that apply to the target region, being honest about the products or services the ad is promoting, creating truthful ads, and advertising safely.
In addition, advertisers must also comply with the WeAre8 Terms and Conditions and Community Guidelines, and all other WeAre8 policies governing the use of our services. Our advertising policies are listed below. These policies are designed to ensure a safe and positive environment for the 8Community.
The advertising policies are updated periodically. Please check this page often to ensure to always be up to date on our latest advertising policy requirements.
Ad Review Process
The turnaround time for ad review is typically less than 24 hours, although it may take longer in some cases. The ad review process involves vetting the products/services promoted, ad caption, text, images, audio, visuals, age/region targeting, and landing pages. In order to run on the platform, all ad creatives should be compliant with all advertising policies.
Steps to Take if Disapproved
If your ad is disapproved for not fully complying with our policies, you can edit it and resubmit for review. To edit your ad:
Landing Page Requirements
To be in line with our effort to improve our 8Communities experience on WeAre8, advertisements must comply with the following guidelines:
a. To ensure the best experience for our 8Citizens, when they are led to the landing page, the landing page must work properly.
b. Ads must not display prohibited products on the landing page.
The ad targeting region is a single region and the ad “setting language” is a single language: The language of the ad creative and landing page needs to be consistent with the setting language or accepted language of the ad targeting region. For example, the acceptable language for ad targeting in the United Kingdom is English.
Ad Text, Video & Image
Ads must adhere to the Terms and Conditions and Community Guidelines of WeAre8.
Ads must not display, facilitate, or promote services or activities considered as illegal in a given jurisdiction.
Ads must not display or promote prescription or recreational drugs, or accessories associated with drug use such as bongs, rolling papers, or vaporized delivery devices.
Ads must not display or promote the use of dangerous weapons, ammunition, or explosives in real life, including, but not limited to, guns, explosives, bombs, or other objects that are designed to cause harm to individuals.
Ads must not display or promote tobacco, tobacco-related products such as cigars, tobacco pipes, rolling papers, or e-cigarettes, or smoking-related behaviour in real life, including, but not limited to, alternatives which imitate the act of smoking.
Ads must not reference, promote or oppose a candidate for the public office, current or former political leader, political party, or political organization. They must not contain content that advocates a stance (for or against) on a local, state, or federal issue of public importance in order to influence a political outcome.
Ads must not display negative content regarding the military or police symbols, sensitive military events, militarism, the advocating or whitewashing of war, unlawful elements, etc.
Ads must not contain hate speech against a protected group, individual, or organization based on race, ethnicity, national origin, sexual orientation, gender identity, religious affiliation, age, family status, or medical or genetic condition, etc.
Ads must not display or promote the use of prohibited adult products or services. Ads must not display sexual activities or behaviours that are overly suggestive or sexually provocative as well as full, partial or implied nudity.
Ads must not display excessively visible skin exposure of a male or female, even if not explicitly sexual in nature. Ads must not focus on individual sensitive body parts. Ads must not display elements related to WeAre8 without WeAre8's permission.
Ads must not display content that infringes or violates the rights of any third party, including, but not limited to; trademarks, logos, brands, service marks, trade names or other personal or proprietary rights.
Ads must not display or promote counterfeit products.
Ads must not contain an exaggerated performance promise concerning a product's effect.
Ads must not display exaggerated descriptions or absolute claims without related proof.
Ads must not contain a malicious comparison with other brands.
Ads must not contain invalid buttons, induced gestures, or text (buttons/gestures/text that portray unsupported functionality).
We expect advertisers to disclose all associated fees, premium rate services and billing practices to our 8Community in accordance with local laws and regulations. Ads must disclose full details of the cost of using the promoted product or service. We reserve the right to remove ads that violate this policy. (Only applied to CA/EU/US)
Sensational and Shocking Content
a. Ads must not display bloody or gruesome imagery or graphic images that are likely to shock or scare.
b. Ads must not contain disgusting imagery that may cause an uncomfortable experience.
c. Ads must not contain content that displays crime, excessive violence, cruelty, or gratuitous violence towards animals.
d. Ads must not display dangerous behaviours without safety protection.
e. Ads must not contain violent language or insulting actions.
a. Ads must not display, facilitate, or promote online gambling with real money or simulated gambling which features the depositing and withdrawal of money, and must not portray or encourage gambling-related behaviour.
b. Ads must not display, facilitate, or promote lotteries that use real money or sports/horse race betting in some specific ad targeting regions.
Religion and Culture
a. Ads must not feature disrespectful actions involving or towards religious buildings, religious symbols, or a malicious comparison of religions.
b. Ads must not display content that violates the local culture of the ad targeting regions.
Protection of Minors
a. Ads must not display, facilitate or promote inappropriate behaviors involving minors, such as underage drinking or underage smoking.
b. Ads must not display excessive skin exposure of minors.
c. Ads must not influence minors to participate in unsuitable activities, such as buying lottery tickets.
d. Ads must not display or promote products/games appealing to minors in some specific ad targeting regions.
Weight control/management - Only applied to CA/EU/US
a. Ads should not promote an unhealthy body image or an unhealthy relationship with food.
b. Ads must not display excessive skin exposure of minors.
c. Ads for dieting and other weight management products must prepare claims with a sense of responsibility; avoiding promises that the product alone, without diet or exercise can lead to weight loss; performance exaggerations; or suggestions that losing weight is easy, or guaranteed. Ads should not reference specific calories, or specific amounts of weight loss.
Please note that the list may vary from time to time in accordance with local laws.
Ads promoting the following products or services are prohibited:
The following list includes products or services that WeAre8 may allow at its discretion if the qualification and content complies with all applicable laws, rules and regulations. Please note that this list may vary. The advertiser is responsible for the content of its advertisements and the products or services advertised. Possession of a license does not automatically mean that the promoted service/product will immediately be accepted, and all ads will still be subject to our ad review process.
To understand policies for the ad review process, please refer to our general info page.