General Info

Ad Review Process

The turnaround time for ad review is typically less than 24 hours, although it may take longer in some cases. The ad review process involves vetting the products/services promoted, ad caption, text, images, audio, visuals, age/region targeting, and landing pages. In order to run on the platform, all ad creatives should be compliant with all advertising policies.

Steps to Take if Disapproved

If your ad is disapproved for not fully complying with our policies, you can edit it and resubmit for review. To edit your ad:

• Check the ad details of the disapproval reason in your ad group "suggestions".
• Using the information in your disapproval reason, you can edit your ad and create a compliant one.
• Save your edited changes. Once you save your changes, your ad will be resubmitted for review in less than 24 hours. In some cases, it may take longer.

Ad Creatives

Landing Page Requirements

To be in line with our effort to improve our 8Communities experience on WeAre8, advertisements must comply with the following guidelines:

a. To ensure the best experience for our 8Citizens, when they are led to the landing page, the landing page must work properly.

• ❌ Landing pages that have errors or are expired, or sites under construction.
• ❌ Landing pages with incomplete content on the web pages.
• ❌ Landing pages that are not mobile-friendly.
• ❌ Landing pages with the browser's back button disabled.
• ❌ Landing pages which automatically download files to the person's mobile phone.
• ❌ Landing pages which require people to download additional programs or input personal information to access the main content on the landing pages.
• ✅ Ads direct the citizen to the Google Play Store or App Store to download the app, the official website of the product or service, or the page of the product advertised.

b. Ads must not display prohibited products on the landing page.

c. E-commerce ads must display valid information on the landing pages. The information required by local law includes, but is not limited to, the advertiser's contact details, company name, company address, business license, local currency price display, terms & conditions, shipping info, privacy policy, returns policy, and refund policy.

d. Lead Ads must contain a Privacy Policy on landing page, and must not request sensitive personal information on the instant form created by advertisers. The sensitive personal information include, but is not limited to Personal identity information, financial or insurance information, network identity information, health physiological information, biometric information, etc.

Ad Language

The ad targeting region is a single region and the ad “setting language” is a single language: The language of the ad creative and landing page needs to be consistent with the setting language or accepted language of the ad targeting region. For example, the acceptable language for ad targeting in the United Kingdom is English.

Ad Text, Video & Image

• The ad text must not contain a spelling or grammar mistake, cause an undesirable experience, or use symbols incorrectly among the letters.
• The ad image must not contain blurry, unclear, unrecognizable visuals, or use columns/pixels to intentionally partially cover images.
• The ad image and video must be legible and of a high resolution.
• The ad video duration must be 5 seconds minimum and 2 minutes maximum.
• The ad audio must not be of a poor quality, such as containing unclear or unrecognizable sounds, and the information which appears in the content must be understandable.

Ad Language

Ads must adhere to the Terms and Conditions and Community Guidelines of WeAre8.

Ads must not display, facilitate, or promote services or activities considered as illegal in a given jurisdiction.

Ads must not display or promote prescription or recreational drugs, or accessories associated with drug use such as bongs, rolling papers, or vaporized delivery devices.

Ads must not display or promote the use of dangerous weapons, ammunition, or explosives in real life, including, but not limited to, guns, explosives, bombs, or other objects that are designed to cause harm to individuals.

Ads must not display or promote tobacco, tobacco-related products such as cigars, tobacco pipes, rolling papers, or e-cigarettes, or smoking-related behaviour in real life, including, but not limited to, alternatives which imitate the act of smoking.

Ads must not reference, promote or oppose a candidate for the public office, current or former political leader, political party, or political organization. They must not contain content that advocates a stance (for or against) on a local, state, or federal issue of public importance in order to influence a political outcome. 

Ads must not display negative content regarding the military or police symbols, sensitive military events, militarism, the advocating or whitewashing of war, unlawful elements, etc.

Ads must not contain hate speech against a protected group, individual, or organization based on race, ethnicity, national origin, sexual orientation, gender identity, religious affiliation, age, family status, or medical or genetic condition, etc.

Ads must not display or promote the use of prohibited adult products or services. Ads must not display sexual activities or behaviours that are overly suggestive or sexually provocative as well as full, partial or implied nudity.

Ads must not display excessively visible skin exposure of a male or female, even if not explicitly sexual in nature. Ads must not focus on individual sensitive body parts. Ads must not display elements related to WeAre8 without WeAre8's permission.

Ads must not display content that infringes or violates the rights of any third party, including, but not limited to; trademarks, logos, brands, service marks, trade names or other personal or proprietary rights.

Ads must not display or promote counterfeit products.

Ads must not contain an exaggerated performance promise concerning a product's effect.

Ads must not display exaggerated descriptions or absolute claims without related proof.

Ads must not contain a malicious comparison with other brands.

Ads must not contain invalid buttons, induced gestures, or text (buttons/gestures/text that portray unsupported functionality).

We expect advertisers to disclose all associated fees, premium rate services and billing practices to our 8Community in accordance with local laws and regulations. Ads must disclose full details of the cost of using the promoted product or service. We reserve the right to remove ads that violate this policy. (Only applied to CA/EU/US)

Sensational and Shocking Content

a. Ads must not display bloody or gruesome imagery or graphic images that are likely to shock or scare.

• ❌ A crime scene or images of accidents.
• ❌ A horror scene or bloody stills.

b. Ads must not contain disgusting imagery that may cause an uncomfortable experience.

• ❌ Visuals of sexual fluids, or human or animal waste.
• ❌ Visuals that show dirt coming out of pores of the face or hair being pulled out of the drainage.

c. Ads must not contain content that displays crime, excessive violence, cruelty, or gratuitous violence towards animals.

• ❌ Ads displaying real fighting with bloody scenes.
• ❌ Ads displaying animal cruelty, such as cock or dog fighting.

d. Ads must not display dangerous behaviours without safety protection.

e. Ads must not contain violent language or insulting actions.

Data Collection

Ads must guarantee that any personal information which is collected in the ad is collected and processed securely and in accordance with local laws and that the privacy policy should be accessible to any individual whose data is being collected and processed.

Restricted Content