Before your campaign is published, it undergoes a moderation process to ensure it meets our Advertising Policies. You can check the status of your campaign in ‘Manage Campaigns’.
Please note, changes made to your campaign budget or schedule will not trigger a review.
The email address in your business settings will receive email notifications regarding the status of your campaign.
Your campaign will be disapproved if it is incomplete or does not meet WeAre8’s advertising policies and Terms and Conditions.
Tips to avoid getting your campaign disapproved:
List of all status meanings:
First Level Status
Meaning
Second Level Status
Meaning
Deleted
The campaign, ad group or ad has been deleted
Campaign deleted
The campaign has been deleted.
Ad group deleted
The ad group has been deleted.
Creative deleted
The ad has been deleted.
Not Delivering
The ad is not delivering
Account in review
Account in review
Account not approved
Account not approved.
The account did not pass the review.
Account penalized
Ad account is disabled due to a violation of ad policy.
Account balance insufficient
The account balance is insufficient.
Campaign out of budget
Campaign out of budget
Ad group out of budget
There is an insufficient budget for the ad group.
Not at the scheduled time
The ad has been scheduled at a specific time, and it hasn't reached the scheduled time.
In review
When a new ad is created, the ad will go through the review process.
Edited for review
The review process has been triggered again when edited.
Not approved
The ad failed the review process.
Not explored
The status shown only for Automated Creative Optimization when the creative has not been combined successfully.
Exploring
The status shown only for Automated Creative Optimization when the combined creative is exploring.
No creatives
A new campaign or ad group without any creative.
Completed
The scheduled time is over and the ad completed delivery
Ad group completed
The schedule time is over and the ad has completed delivery.
Inactive
The campaign, ad group or ad has been deleted
--
The campaign has been paused, and there is no other status.
Campaign inactive
The campaign has been paused.
Ad group deleted
The ad group has been paused.
Ad inactive
The ad has been paused.
Low performance
The status shown only for Automated Creative Optimization when the ad has been paused because of poor performance.
Active
The campaign, ad group or ad is active (including when only partial placements are available for delivery)
--
The ad is delivering (including when only partial placements are available for delivery).
--
The review process has been triggered again because of re-editing.
--
The status shown only for Automated Creative Optimization when the ad's performance is excellent.
--
The status shown only for Automated Creative Optimization when the ad's performance is doing well.