Campaign Review

Before your campaign is published, it undergoes a moderation process to ensure it meets our Advertising Policies. You can check the status of your campaign in ‘Manage Campaigns’.

Please note, changes made to your campaign budget or schedule will not trigger a review.

The email address in your business settings will receive email notifications regarding the status of your campaign.

Your campaign will be disapproved if it is incomplete or does not meet WeAre8’s advertising policies and Terms and Conditions.

Tips to avoid getting your campaign disapproved:

  • Refer to WeAre8’s Advertising Policies and Terms and Conditions.
  • Have every step of the ad creation process completed before submitting for review.
  • Check your WeAre8 balance and have enough funds for your campaign budget.
  • Be sure your images and videos are in compliance with WeAre8’s ad specs.

List of all status meanings:

First Level Status

Meaning

Second Level Status

Meaning

Deleted

The campaign, ad group or ad has been deleted

Campaign deleted

The campaign has been deleted.

Ad group deleted

The ad group has been deleted.

Creative deleted

The ad has been deleted.

Not Delivering

The ad is not delivering

Account in review

Account in review

Account not approved

Account not approved.
The account did not pass the review.

Account penalized

Ad account is disabled due to a violation of ad policy.

Account balance insufficient

The account balance is insufficient.

Campaign out of budget

Campaign out of budget

Ad group out of budget

There is an insufficient budget for the ad group.

Not at the scheduled time

The ad has been scheduled at a specific time, and it hasn't reached the scheduled time.

In review

When a new ad is created, the ad will go through the review process.

Edited for review

The review process has been triggered again when edited.

Not approved

The ad failed the review process.

Not explored

The status shown only for Automated Creative Optimization when the creative has not been combined successfully.

Exploring

The status shown only for Automated Creative Optimization when the combined creative is exploring.

No creatives

A new campaign or ad group without any creative.

Completed

The scheduled time is over and the ad completed delivery

Ad group completed

The schedule time is over and the ad has completed delivery.

Inactive

The campaign, ad group or ad has been deleted

--

The campaign has been paused, and there is no other status.

Campaign inactive

The campaign has been paused.

Ad group deleted

The ad group has been paused.

Ad inactive

The ad has been paused.

Low performance

The status shown only for Automated Creative Optimization when the ad has been paused because of poor performance.

Active

The campaign, ad group or ad is active (including when only partial placements are available for delivery)

--

The ad is delivering (including when only partial placements are available for delivery).

--

The review process has been triggered again because of re-editing.

--

The status shown only for Automated Creative Optimization when the ad's performance is excellent.

--

The status shown only for Automated Creative Optimization when the ad's performance is doing well.