Sample Questions

On WeAre8, you will have the unique opportunity to ask your target audience between 1-3 questions at the very moment that they are fully engaged.
Questions can help land key campaign messaging, create audience segments or inform future strategies.

We recommend having between 6-12 questions prepared for each campaign. (3-5 per video.)

You are able to customise your questions in the 'Ad' section when creating a campaign.

The 5 types of questions permitted on WeAre8 are:

  • Yes/No
  • Multiple-Choice
  • Viewer Sentiment (emoji panel)
  • Select All That Apply
  • Short Answer

Some tips & tricks:

  • We recommend that you ask 3-5 questions per video
  • Yes/No and Multiple Choice questions are the most accessible for the consumer
  • If you select a short answer response, keep the question simple and try to minimise the amount of times asked in an Ad
  • Viewer sentiment questions are also easy and enjoyable to answer
  • Be sure to check your spelling and grammar

If you’re unsure of what questions to ask, feel free to use any of our sample questions!

Type

Message

Answer

Yes/No

Have you heard of [product name] before?

Yes/No

Yes/No

Have you heard of [brand name] before?

Yes/No

Yes/No

Are you interested in [insert interest]?

Yes/No

Yes/No

How do you feel about [insert interest]?

Yes/No

Viewer Sentiment

How do you feel about [insert interest]?

emoji panel

Viewer Sentiment

How did this video make you feel?

emoji panel

Multiple Choice

Which best describes you?

List of genders, occupations, age

Multiple Choice

How do you typically shop?

Online, In-Store, Both Online and In-Store, Don't Shop

Select all that Apply

What do you consider when purchasing [product type]?

Price, Availability, Appearance/Aesthetic, Reviews

Short Answer

When you hear of [brand], what do you think?

Short answer

Please keep in mind that your questions will be moderated during our review process. If your questions contravene any of our policies, your ad will be disapproved and you may edit them.